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Tiffany & Co. is jumping into the NFT space with the launch of its own collection, . As should be no surprise for a luxury brand, these NFTs won't be cheap. There will be only 250 NFTiffs, and they'll each sell for $50,000 (30 ether) when they become available on Friday, Aug. 5.
It may be the most expensive public sale of any NFT in history. Many NFTs sell for exorbitant sums at auctions or on secondary marketplaces like OpenSea, but they're typically not confrontingly expensive at public sale. Most creators who launch collections price their NFTs under $160 (0.1 ether). , the most famous collection, launched at 0.08 ether, worth about $200 at the time.

Tiffany isn't targeting the typical crypto punter with its collection, however. It's exclusive to holders of CryptoPunks, famous as the first NFT collection created. CryptoPunks , so Tiffany is targeting the most affluent NFT collectors. 

The NFTs the luxury brand is selling are really more accessories to the main product: Those who shell out $50,000 for an NFTiff will get a Tiffany pendant version of the CryptoPunk they own. (You can see an example below.) They'll also get a digital version of that pendant, which is the NFT. In basing the transactions on ether, , Tiffany is opening up pote














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mfers will spend 30 ETH on an NFTiff and still not pay for guac at chipo
/p>— jumpman (@jumpmanft)














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Am I the only one that sees no issue with Tiffany & Co asking 30 ETH for something that's a limited supply of 250? What did y'all expect from a luxury jewelry brand?